The Questions We Get Asked Most
As Green Man Coffee Co. continues to grow, we’ve noticed the same questions come up again and again. We love talking about coffee, our philosophy, and why we do things the way we do, so we thought we’d answer some of the most common ones all in one place.
Q: Where did the name “Green Man Coffee Co.” and the logo come from?
A: The Green Man is an ancient European symbol that represents the relationship between humanity and the natural world. His face, formed from leaves and vines, serves as a reminder that civilization itself grew from nature and still depends upon it today.
Over the centuries, the Green Man has also become associated with the protection and preservation of nature, as well as regeneration and rebirth.
Those three ideas form the foundation of our company.
First, we have a deep appreciation for nature, which begins with sourcing exceptional coffee from hardworking farmers who respect the land.
Second, we believe in preserving the natural character of every bean. Rather than forcing coffee into a uniform flavor profile, our roasting process is designed to let each coffee express its own unique qualities.
Finally, we hope to bring new life to an older coffee tradition—when roasting was a craft, brewing was a ritual, and coffee was something to be savored instead of rushed.
The Green Man symbolizes everything we hope our company represents.
Q: Do you roast your own coffee, or is it roasted somewhere else?
A: Every bag of Green Man Coffee is roasted by us.
We oversee every step of the roasting process ourselves because quality matters to us. Every batch receives our full attention, allowing us to make adjustments based on the individual coffee rather than relying on automated production.
It’s more work—but we believe the results speak for themselves.
Q: Who designs your logos, advertising, and packaging?
A: Everything you see is a collaboration between the owners, Blake and Sharon.
From our logo and product packaging to our posters, labels, and advertising, we work together to create a brand that reflects our philosophy and love for coffee. Every detail is intentionally designed to tell our story.
Q: Doesn’t the honey curing process clog coffee grinders or espresso machines?
A: Not at all.
This is probably one of the questions we receive most often.
We’ve brewed and ground countless pounds of our coffee using home grinders, commercial grinders, espresso machines, and drip brewers without experiencing issues related to our honey-curing process.
The amount of honey used is very small and becomes part of the finishing process rather than leaving behind sticky residue.
Q: How did you come up with the idea of honey curing coffee?
A: It actually started as an experiment.
We had a theory that a mild honey solution could improve the finishing process after roasting while helping preserve freshness and complement the coffee’s natural character.
We decided to test it.
The results exceeded our expectations.
It worked so well that honey curing quickly became one of the signature elements that makes Green Man Coffee unique.
Q: Isn’t roasting coffee over a wood fire dangerous?
A: For the coffee?
Not at all.
For the roasters?
Sometimes.
We’ve picked up a few burns over our time roasting, and during one larger batch we even had a fire become more exciting than we intended.
Those experiences taught us valuable lessons.
Today we’re extremely careful about batch sizes, fire management, and safety procedures. We take every precaution possible to ensure our roasting process is both safe and consistent.
Working with fire demands respect, and we never take it lightly.
Q: Do you personally prefer strong coffee or mild coffee?
A: Strong.
Our philosophy is simple: if the coffee is truly good, don’t hide from the flavor.
Lean into it.
Great coffee shouldn’t need to be watered down to be enjoyable. We believe the full character of a coffee is best appreciated when it is allowed to speak for itself.
Q: Where did your slogan come from?
A: Our slogan evolved through many conversations.
The original inspiration came from our brother-in-law, John Brazaitis Jr. From there, countless discussions, revisions, and ideas eventually led Blake and Sharon to the final version:
“Coffee as Craft. As Art. As Ritual… This is Coffee as an Experience.”
That final phrase—“Coffee as an Experience”—captures everything we’re trying to accomplish.
Our roasting method is an experience.
Our brewing process is an experience.
Even drinking the coffee should be an experience.
We don’t want our coffee to be just another morning routine or quick caffeine fix. We want every cup to make people slow down, appreciate the craftsmanship, notice the flavors, and simply enjoy the moment. When someone has our coffee for the first time we want them to stop, to pause, and realize that “this is not just another cup of coffee”.
Q: Why did you choose green and gold as your colors?
A: The honest answer?
Because they look fantastic together.
But they also carry meaning.
Green represents nature—the forests, mountains, farms, and landscapes where coffee begins.
Gold represents civilization, craftsmanship, and excellence.
Gold has long symbolized quality and something worth treasuring. We wanted our brand to communicate that this isn’t ordinary coffee.
Our goal has always been to create something people are genuinely proud to serve, proud to share, and proud to recommend.
We often joke that we wanted to build the Rolex of coffee—a product that reflects craftsmanship, attention to detail, and an uncompromising pursuit of quality.
Q: What made you want to start a coffee company?
A: Quite simply, we knew what we liked.
We loved coffee with bold, natural flavor, roasted with care and intention.
The problem was, we couldn’t find exactly what we were looking for.
So instead of waiting for someone else to make it, we decided to create it ourselves.
We believed that if we enjoyed this style of coffee, others would too.
Green Man Coffee Co. exists because we wanted to offer something different—coffee that celebrates craftsmanship, honors tradition, and reminds people that a great cup of coffee can be far more than just caffeine.
It can be an experience.